Report on market needs for regional and cross-border public transport services
The European Union Strategy for the Baltic Sea Region (EUSBSR) flagship project INTERCONNECT addresses the challenge of curbing the car-reliant mobility trend in the South Baltic (SB) area through user-adjusted and more sustainable public transport services for regional and cross-border travels. The current public transport offer hardly meets customer expectations for easiness and appeal of regional and cross-border journeys, with scarce range of integrated ticket options for multimodal rides, difficult access to one-spot passenger information and no clear benefits for users when choosing the public transport over car. To enhance car-independent mobility in the SB area, the partnership, consisting of 9 formal and 10 associated project partners from 6 countries, carries out joint capacity-building, pilot demonstration and advocacy actions. These tackle the three dimensions of public transport in serving the regional and cross-border travels – the demand, the supply and the governance.
This report represents the third deliverable (3.3, “Market needs for regional and cross-border public transport services”) of Work Package 3 - The Collection of Evidence, Knowledge and Experience. To ensure the regional relevance in gathering the data, the HIE-RO as the leading organisation of WP 3, has involved the other project partners in the development of the report’s structure and in the compilation of market needs for regional and cross-border public transport services in the partner areas and the analysis of travel patterns as well as commonalities and differences in demand for public transport services.